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How Pro Athletes Became the Most Valuable Players in Men’s Fashion

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Jun 17, 2023

How Pro Athletes Became the Most Valuable Players in Men’s Fashion

Guys are looking to sports stars for style inspiration, whether for a simple suit or full-on sartorial swagger. Source: Paul, Beckham, Beckham Jr., Hamilton, tape: Getty Images. Brady: AP Photo.

Guys are looking to sports stars for style inspiration, whether for a simple suit or full-on sartorial swagger.

Source: Paul, Beckham, Beckham Jr., Hamilton, tape: Getty Images. Brady: AP Photo. Rolex, IWC, JOBH necklace, Nike sneakers: Courtesy Companie

Ryan Stone, a 51-year-old real estate investor in San Diego, thought the athleisure brand ALO was mostly “yoga clothes for women” until he noticed Miami Heat forward Jimmy Butler wearing it. “Some of these guys dress more streetwear, but Jimmy is a bit more mainstream,” he says. Seeing Butler decked out in the brand’s sleek, workout-ready apparel made him reconsider: “Yeah, I’m gonna go out and buy a bunch of ALO workout clothes now.”

These days the most influential displays of men’s sartorial swagger won’t occur on the red carpets of Hollywood or the catwalks of Paris or Milan. They’ll begin on Sept. 7, when Kansas City Chiefs stars Patrick Mahomes and Travis Kelce walk down the tunnel toward the locker room to kick off this year’s NFL schedule. They’ll ratchet up a notch on Oct. 18, when NBA games begin.